Executive Summary
The opportunity in one page
Modernising the organisation into a connected, commercially intelligent fan engagement business.
A board-level transformation plan to move the organisation from fragmented systems and broadcast engagement to an integrated, GDPR-grade digital operating model, built on enterprise CRM, trusted data and a lifecycle approach to members and fans that drives sustainable commercial growth.
This is not a technology rollout. It is an enterprise transformation, modernising the operating model, professionalising data, deepening member relationships and giving the Board a trusted foundation for long-term commercial growth.
Headline outcomes
Four outcomes that define success
Member Engagement
Rewards at scale
controlled pilot then enterprise launch to 150,000
Enterprise Investment
£2.5m
CRM, data, analytics and digital marketing modernisation
Trust & Compliance
GDPR by design
single, governed view of the fan and member
Commercial Outcome
Revenue uplift
lifecycle engagement linked to growth and retention
What this pack covers
A board-ready transformation proposal
- The strategic challenge and the case for change
- The transformation approach and operating model
- The first 90 days, mobilisation, governance and early proof
- How the £2.5m investment is governed and assured
- Member engagement at enterprise scale, pilot then full launch
- How commercial uplift, retention and benefits are measured
Pack structure