Smarter Bidding ProgrammeSelecting and implementing a modern bid & pipeline platform, live by end of September
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Value Case & ROI

Win-rate uplift and bid-team efficiency, live model

Live value case

Stress-test the investment

Model bid volume, average value, baseline win rate, platform adoption and expected win-rate uplift. Investment reads live from the cost model, so change either page and payback and ROI update across the pack.

Investment £250kVendor £169kInternal £81kAdjust cost model →
Live delta · last slider changestable
Investment
£0.25mno change
Payback
0.3 yrsno change
3-year ROI
966%no change
Bids submitted per year400 bids
Average bid value£45k
Baseline win rate22%
Platform adoption (yr 1)75%
Win-rate uplift6 pp

Baseline won revenue

£3.96m

400 bids × 22% × £45k

Uplift from higher win rate

£810k

+4.5pp effective

Efficiency uplift / yr

£78k

~4 hrs saved × £65/hr

Total incremental / yr

£888k

Uplift + efficiency

Payback

0.3 yrs

On £250k investment

3-year ROI

966%

Net of investment

Indicative model. Investment tracks the live workstream allocations on the cost model page. Efficiency assumes 4 hours saved per bid at £65/hr blended, scaled by adoption. To be validated with finance and bid leadership during discovery.

Value levers

Where the return comes from

Higher win rate through structured qualificationFaster bid turnaround (hours saved per bid)Content library reuse across countriesFewer no-bids missed due to poor visibilityBetter pricing decisions from real forecast dataReduced rework at review gatesConsistent quality of submissions across 14 countriesPost-mortem loop feeding future win rate

Value logic model

From governed pipeline to revenue

Governed pipeline
Standard stages
Faster reviews
Better content reuse
Higher win rate
More revenue

Example KPI targets

Editable placeholders

Baselines to be confirmed during discovery. Adjust to model targets in conversation.

Weekly active users on platform

Baseline to be confirmed

Hours saved per bid (avg)

Baseline to be confirmed

Win-rate uplift (pp)

Baseline to be confirmed

Excel bid workbooks retired (%)

Baseline to be confirmed

Forecast accuracy (±%)

Baseline to be confirmed

Bid volume increase (%)

Baseline to be confirmed