Programme Manager Interview PackA 90-Day Delivery Plan for My Rewards, CRM Transformation, GDPR-Compliant Data Strategy and Commercial Growth
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Commercial Revenue Uplift

Data into revenue

Live business case

Stress-test the investment

Move the sliders to model member base, ARPU, churn and rewards adoption. Investment is read live from the cost breakdown — change either page and ROI, payback and assumptions update across the pack.

Investment £2.50mVendor £1.57mInternal £0.93mAdjust cost model →
Live delta · last slider changestable
Investment
£2.50mno change
Payback
4.1 yrsno change
3-year ROI
-26%no change
Member base150k members
Baseline revenue per member£24 / year
Baseline annual churn18%
My Rewards adoption (yr 1)45%
ARPU uplift on adopters22%

Baseline revenue

£3.60m

150k × £24

Incremental revenue / yr

£0.62m

Uplift + retention

Payback

4.1 yrs

On £2.50m investment

3-year ROI

-26%

Net of investment

New ARPU (blended)

£26

from £24

New churn

10.8%

from 18%

Indicative model. Investment tracks the live workstream allocations on the cost breakdown page. Assumes up to 40% relative churn reduction (capped at 8pts). To be validated against finance baselines in discovery.

Revenue levers

Where commercial uplift comes from

Increased membership renewalReduced churnIncreased partner offer engagementHigher merchandise conversionBetter campaign targetingMore effective sponsorship activationPremium membership upsellEvent and experience promotionInternational fan monetisationData-informed commercial partnerships

Commercial logic model

From data to revenue

Better data
Better segmentation
Better campaigns
Higher engagement
Higher revenue
Lower churn

Example KPI targets

Editable placeholders

Baselines are to be confirmed during discovery. Adjust the percentages to model targets in conversation.

Increase rewards activation by
%

Baseline to be confirmed

Improve renewal rate by
%

Baseline to be confirmed

Reduce churn by
%

Baseline to be confirmed

Increase revenue per member by
%

Baseline to be confirmed

Increase campaign conversion by
%

Baseline to be confirmed

Increase partner offer redemption by
%

Baseline to be confirmed