Programme Manager · Executive Brief
A 90-Day Delivery Plan for My Rewards, CRM Transformation, GDPR-Compliant Data Strategy and Commercial Growth
One-page summary · Confidential · For CEO and executive review
The challenge
Fragmented fan data, inconsistent engagement, and an underused membership base of 150,000. Need to pilot My Rewards in 90 days, deliver a £2.5m CRM, data and analytics transformation, embed GDPR-grade governance, and unlock measurable commercial uplift.
My approach
A six-pillar delivery framework — Discover, Design, Mobilise, Deliver, Activate, Scale. Outcome-led governance, weekly cadence, fortnightly executive steer. Vendor-agnostic, partner-strong, change-led.
First 90 days
- Days 1–30: Discovery, baseline, stakeholder map, RAID, target architecture.
- Days 31–60: Squad mobilisation, vendor confirm, MVP scope, consent rebuild.
- Days 61–90: My Rewards controlled pilot live (~15k), CRM cutover plan, KPI dashboard live, executive go/no-go for full launch.
Headline KPIs (12-month targets)
- · Active members: 120k → 165k
- · Renewal rate: 72% → 85%
- · Member churn: 18% → 11%
- · Revenue per member: £24 → £38
- · Consent coverage: 64% → 95%
- · Revenue uplift: +18% vs baseline
My Rewards launch
90 days: staff readiness, beta and a controlled pilot to ~15,000 members, ending with an executive go/no-go. Months 4–6: soft launch (~50k) and full launch to the 150,000 members and fans, on the back of pilot evidence. Comms across email, app, social, matchday and partners. Success measured on activation, redemption and incremental revenue per member.
Governance & GDPR
Executive Steering monthly · Programme Board fortnightly · Squad standups weekly. Decision rights via RACI; five-level escalation with SLAs. GDPR by design: consent flows, DPIA on every workstream, retention schedule, RACI ownership.
Why me
Programme leader with proven delivery of multi-million-pound CRM, data and loyalty transformations. Comfortable with C-suite, vendors, regulators and squads. Outcome-obsessed, commercially literate, GDPR-fluent. I will land My Rewards, professionalise data, and turn fan engagement into measurable revenue.