Section 13 / 19Detect, intervene, measure
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Detect, intervene, measure
Closed-loop model
Detect, intervene, measure, optimise
01
Detect
02
Segment
03
Intervene
04
Measure
05
Optimise
Churn signals
Indicators we monitor
Reduced email engagementNo reward activationReduced event participationFailed paymentNo login activityLow campaign engagementNegative support contactNon-renewal behaviour
Interventions
What we do about it
Personalised renewal remindersExclusive rewardsRe-engagement campaignsValue summary emailsTargeted offersMember feedback loopCustomer service escalationWin-back journeys